Elissa Freeman is renown for her transformative approach to communications. Her reputation for reigniting the image and authoritative voice of her clients, or providing provocative sound bites on issues of the day, makes her the go-to expert of choice.
Strategic approach to communications planning
Ability to uncover a winning narrative
Strong media relationships
Media relations that produce results
Renown PR & pop culture commentator
Superior relationship builder
Under the banner of @elissapr communications, our clients want to reignite their authoritative voice to create impact leading to powerful results.
We have been privileged to take a leadership role providing strategic communications counsel for: federal agencies, regulatory bodies, healthcare organizations and foundations, for profit and not-for-profit organizations.
Why do clients look to @elissapr communications?
- Their current communications strategy is not performing at full strength
- The organization’s narrative lacks power and excitement
- Aging programs or conferences are losing resonance with their membership
- Media relations programs are not living up to expectations
The guidelines to success are simple: stay within your wheelhouse, showcase your strengths and inspire your audience to take action or to want to know more.
Let’s talk more about refocusing your strategy and reigniting interest back to your organization while supporting your business goals.
Here's My Opinion
As a PR and pop culture media expert, I provide commentary on the intersection of PR and pop culture in present day news narratives.
I am heard coast-to-coast on the Global News Radio Network, including weekly appearances as a panellist on AM640’s John Oakley Show and AM900 CHML’s Scott Thompson Show. My views have been featured in the Huffington Post, PR Daily, the National Post, Canada.com and media outlets across the country. Listen, watch or read what I have to say on the issues of the day.
Looking for an informed opinion? Let’s connect!
Personal Branding & Coaching
Promoting yourself is often the hardest thing to do, especially in a crowded job market. You need to be mentally and physically prepared. Naturally, this is easier said than done.
That where The Leadership Express comes in: it’s a targeted, six-week approach helping senior executives prepare for their next career trajectory, transition or pivot.
Working with certified professional coach, Ilana Segal, we take the best parts of coaching, combined with my expertise in narrative branding to help cultivate and embed your leadership presence. Within a compressed timeline, we provide 360-degree preparation for the job-seeking candidate including: a revitalized LinkedIn presence, CV review, coaching sessions and interview prep.
Our clients are looking for a more targeted career boosting approach or want to try something other than traditional outplacement strategies. Let’s work together and kick your career into high gear!
“During my tenure at Cimoroni & Company, I recognized the need to revitalize our narrative and create the right platforms to most effectively distribute that message. Elissa came on board and within six months delivered on all our objectives. Her experience and professionalism helped guide us but more importantly she worked collaboratively with our team members to achieve fantastic results.”
“Working with Elissa on media initiatives is a real treat. Not only is she one of the most knowledgeable PR professionals I know, but also she delivers on the promise. She knows how to put a story together (and no, not everyone can) to deliver the type of outreach you are seeking. She has a strong ability to keep us on track, is extremely efficient and, best of all, has a wicked sense of humour.”