— Thoughts & Insights —

What’s In The News

If it’s making news, I’m talking about it. Or writing about it. Or both.
Stay up-to-date with my opinions and appearances.

Is Simulated News, Fake News?

Enter Doug Ford and his ready-made news stories featured most prominently on his own social platforms and campaign website. They look like news. They feel like news. And they sound like news. Except that it’s not news reported by a known media outlet – it’s a carefully crafted narrative the campaign wants the general public to hear. Some…

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The Power of The Personal Story

THE POWER OF THE PERSONAL STORY to highlight the importance of a narrative can take a media pitch from good to great. I recently worked on a media relations strategy for Prostate Cancer Canada highlighting the number of Canadian men who do not get the PSA (prostate specific antigen) test. A strong human-interest component was…

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What Clients Are Saying