Testimonials

“Elissa and I have worked together on several occasions. She is highly skilled in communications planning and media relations, with keen insight into how to position an organization. In one case, she helped a health regulator (College of Naturopaths of Ontario) move from its transitional phase to a full-fledged college that governed a profession. She was instrumental in creating the core communications that made for a successful launch. A total pro in getting the right messages across to the target groups that matter.”

“I have had the pleasure of knowing and working with Elissa for close to 20 years. Elissa has perfected the process of taking a story or an issue and making the intended audiences take note and act through powerful story telling. Whether she works on her own or with her team of publicists, Elissa provides strategic advice focused on the client’s objectives and executes with the sharpest attention to detail – with a great sense of humour. The Canadian Centre for Ethics in Sport (CCES) contracted Elissa to support a coalition of agencies to produce a media relations strategy related to a new concussion policy. This initiative was successful in advancing the coalition’s advocacy efforts. On another occasion, Elissa was instrumental in helping the CCES attract broad national media attention for an anti-doping announcement generating more than 20 million impressions. I had never seen so many cameras in the room. Elissa has perfected the art of growing and nurturing her media contacts and her broader network, which makes her a master communicator.”

“I worked closely with Elissa in 2015 at HealthCareCan where she did a fantastic job to raise the media profile of our national health conference. Elissa is strategic, sharp, and knows how to frame a story and the facts to generate media interest. In 2016, Elissa was instrumental in helping us to create a winning format for our ‘Great Canadian Healthcare Debate’. Finally – and importantly – it is a lot of fun to work with Elissa – I always appreciate her wit and insights.”

“During my tenure at Cimoroni & Company, I recognized the need to revitalize our narrative and create the right platforms to most effectively distribute that message. Elissa came on board and within six months delivered on all our objectives. Her experience and professionalism helped guide us but more importantly she worked collaboratively with our team members to achieve fantastic results.”

“Elissa is a real pro. She works at a cadence that is efficient and effective. I was thrilled with the work she did for us at Big Brothers Big Sisters of Toronto in our response to youth violence in our City! She created a compelling event and got the media there to capture it!”

“Since Elissa has been working with West Park Healthcare Centre, Elissa has proven herself a highly skilled communications strategist and media relations tactician that has helped the hospital really step up its game. She took lead in developing foundational narratives that have allowed us to bring our brand to life. Her skills in cutting through the clutter have helped propel our story onto the front pages of national newspapers and prime-time TV spots. She brings a no-nonsense approach that is refreshing and deeply appreciated.”

“Working with Elissa on media initiatives is a real treat. Not only is she one of the most knowledgeable PR professionals I know, but also she delivers on the promise. She knows how to put a story together (and no, not everyone can) to deliver the type of outreach you are seeking. She has a strong ability to keep us on track, is extremely efficient and, best of all, has a wicked sense of humour.”