“I have had the pleasure of knowing and working with Elissa for close to 20 years. Elissa has perfected the process of taking a story or an issue and making the intended audiences take note and act through powerful story telling. Whether she works on her own or with her team of publicists, Elissa provides strategic advice focused on the client’s objectives and executes with the sharpest attention to detail – with a great sense of humour. The Canadian Centre for Ethics in Sport (CCES) contracted Elissa to support a coalition of agencies to produce a media relations strategy related to a new concussion policy. This initiative was successful in advancing the coalition’s advocacy efforts. On another occasion, Elissa was instrumental in helping the CCES attract broad national media attention for an anti-doping announcement generating more than 20 million impressions. I had never seen so many cameras in the room. Elissa has perfected the art of growing and nurturing her media contacts and her broader network, which makes her a master communicator.”