Your Story

Tell me your story. Your life. Your job. Your motivation.

Could you do it in a way that makes you stand out from the rest?

Self-promotion is often the hardest thing for people to do – especially for themselves. We tend to be too self-critical and downplay our own strengths.

Or we often let our careers define us. Truly, it’s who we are and what we bring to that skill set that truly define us.

And let’s face it, jobs are not forever. We spend a lot of time taking care of our jobs…for someone else’s company or business. Careers take twists and turns – some guided by you and others are forced upon you. And then what?

That’s where I come in. I’m in the business of taking who you are and packaging it in a way that not only rings true, but makes you stand out in the process. It could be while you’re in a job you love, or if you want to position yourself for your next career move.


How It Works: The Your Story 360

You may have gone through a 360 process at work: people who work with and for you are asked about you and your work habits, then an assessment provides information on what could enhance your workplace performance.

Your traditional 360 doesn’t truly speak to who you are and what you want people to really know about you. Plus, it only gives you feedback, not help you take it to the next level.

The Your Story approach takes a deep dive into what makes you tick, then distills that information into a compelling narrative showcasing your strengths and telling your story in a way that makes people take notice. The final product takes the form of a LinkedIn profile that makes you stand out from the rest and dispenses with the cookie-cutter language that everyone else uses.

Why is LinkedIn my platform of choice? Because it’s the one place where HR professionals, headhunters and just inquisitive types go when they want to check someone out. – or your next hot lead, client  – recruit their next staff or next career – it’s about cultivating your network; or are being recruited – keeping you out there with the story you want to tell; LinkedIn is that professional platform

However, the narrative that is developed is all about you – and becomes your story to tell.


Client Success

I’ve had the privilege of working with many clients who have moved up the ladder and into the C-Suite or pivoted to another career after engaging in my Your Story process. Here are just a few success stories:

One client went from a Vice President at a large Canadian health think tank, to a provincial Deputy Minister of Health.

Another was an internationally renowned policy strategist, who felt her line of work was too complicated to explain.

Yet another was switching her career focus I and needed to tell her story in a way that highlighted her combined experience while emphasizing her current trajectory.

Very different people, with very different goals. The one thing they have in common? They committed to a process that highlighted their strengths and weaknesses, allowed me to tease out that clarity of thought and create a profile that would sustain its impact over the long run.

The Your Story three-part process includes:

Part 1

  • 3 client meetings
  • Interview 3 references – people that I call and talk to about you: your work style, successes, potential weaknesses, where they see you in the future
  • From there, I distill everyone’s comments into a document that you and I review; we discuss what rings true to you and tease out potential narratives
  • A summary/discussion document is developed
  • The creation process: I develop your draft story

Part 2

  • Review your past work positions and better position those to reflect your new narrative. Your CV will now be completely well rounded

Part 3

  • Learn how to leverage your LinkedIn profile to build and strengthen your network

Crisis communications

It happens. Sometimes you find yourself on the wrong side of an issue. Let’s work together on a customized plan that helps you change the channel on reputational damage. If we engage in crisis communications, the number of hours required will change.